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Peep Laja

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Peep Laja is the founder of CXL. He’s a renowned conversion optimization champion and was nominated as the most influential CRO expert in the world.

After setting up and running Speero (previously CXL Agency) for five years, he started CXL Institute, where data-driven marketers get trained.

Over the last 20 years, Peep has worked in web development, marketing consulting, B2B sales, SEO, PPC, and SaaS.

Sailboats in the sea

No business starts out with the goal of blending in. Yet, standing out from the competition is one of the biggest challenges entrepreneurs and marketers continue to face.

Wanting to be different from your competition is one thing, but how do you achieve it? The answer, in many cases, can be found in creating an effective differentiation strategy.

This article will explore what a differentiation strategy is, when it can be helpful, and the times it may not be as effective.

We’ll also look at some companies that differentiated themselves successfully.

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8 Web Design Principles that Still Work in 2022

Your website design is more important for conversions than you think. You can implement every conversion-boosting tactic in the world, but if your web design looks like crap, it won’t do you much good.

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speero agency

It’s been ten years since I started the CXL Agency

We started off with a value proposition “we build websites that sell”. Most of our time went into building WordPress websites. The initial vision was to templetize and scale building conversion optimized websites. There were many problems with that, and we quickly learned, and adapted. 

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The 10 Most-Read Articles of 2020

Where to start? This year was…something. Despite everything going on, we still published, and you still read—and got better at data-driven marketing.

Here are the most read articles of the year.

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Statistical Significance Does Not Equal Validity (or Why You Get Imaginary Lifts)

A very common scenario: A business runs tens and tens of A/B tests over the course of a year, and many of them “win.” Some tests get you 25% uplift in revenue, or even higher.

Yet when you roll out the change, the revenue doesn’t increase 25%. And 12 months after running all those tests, the conversion rate is still pretty much the same. How come?

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What You Need to Know About Mobile Users and Their Shopping Behavior

80% of people never leave home without their phones in hand.

We do everything with it, including shopping, research, social media and more.

Whatever your business is, an ever growing chunk of your target customers are using their mobile devices instead of computers to go online.

Here’s what you need to know about mobile internet users and their purchasing behavior.

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research

When marketers think of using data to come up with test hypotheses, they often turn to their digital analytics

Yet often times, qualitative research can offer more insight than anything else working to come up with winning test hypotheses.

Where quantitative stuff tells you what, where, and how much, qualitative tells you ‘why.’ The goal of qualitative research is to gather an in-depth understanding of user behavior and why they took those specific actions.

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Mobile tablet

While running A/B tests on all your traffic at once is often tempting, it’s best to target mobile and desktop audiences separately.

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People Comparison Shop, Stupid

If you think people might buy your products or services without checking out the competition first, think again.

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Can You Run Multiple A/B Tests at the Same Time?

As a marketer and optimizer it’s only natural to want to speed up your testing efforts. So now the question is—can you run more than one A/B test at the same time on your site?

Let’s look into the “why you shouldn’t” and “why you should” run multiple tests at once.

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