Become great at defining the best ecommerce tech stack
This course will provide you with a guide to what makes up a modern ecommerce tech stack, leading solutions, and how to fit tech solutions to your business needs.
- Have a clear understanding of what makes up a modern ecommerce tech stack for a consumer brand.
- Identify the role of each significant piece of software in the tech stack and determine the core business requirements for each of those pieces of software.
- Plan a tech stack that fits the scale and requirements of your business by using a simple requirements evaluation framework.
Course length: 2h 00min
VP of Marketing @ 4×400
Some of the companies that train their teams at CXL:
Introduction video
This course is essential for you if…
- You work in a small to mid-size ecommerce business and are a tech solution decision-maker.
- You’re an ecommerce business without a trusted in-house guide to translate business needs into tech solutions.
- You’re an executive in an ecommerce business and need a better understanding of your tech stack to make better decisions.
After taking this course you will…
- Have a clear understanding of what makes up a modern ecommerce tech stack for a consumer brand.
- Identify the role of each significant piece of software in the tech stack and determine the core business requirements for each of those pieces of software.
- Plan a tech stack that fits the scale and requirements of your business by using a simple requirements evaluation framework.
Your course curriculum
Ecommerce tech stack
1
Choosing your ecommerce platform
This course will provide you with a guide to what makes up a modern ecommerce tech stack, leading solutions, and how to fit tech solutions to your business needs.
2
Headless commerce – what it is, what it isn’t
This course will provide you with a guide to what makes up a modern ecommerce tech stack, leading solutions, and how to fit tech solutions to your business needs.
3
Building beautiful pages on Shopify
This course will provide you with a guide to what makes up a modern ecommerce tech stack, leading solutions, and how to fit tech solutions to your business needs.
4
Standard Shopify apps to extend functionality
This course will provide you with a guide to what makes up a modern ecommerce tech stack, leading solutions, and how to fit tech solutions to your business needs.
5
Common martech needs
This course will provide you with a guide to what makes up a modern ecommerce tech stack, leading solutions, and how to fit tech solutions to your business needs.
6
Marketing automation
This course will provide you with a guide to what makes up a modern ecommerce tech stack, leading solutions, and how to fit tech solutions to your business needs.
7
SMS solutions
This course will provide you with a guide to what makes up a modern ecommerce tech stack, leading solutions, and how to fit tech solutions to your business needs.
8
Customer service solutions
This course will provide you with a guide to what makes up a modern ecommerce tech stack, leading solutions, and how to fit tech solutions to your business needs.
9
Fulfillment integrations
This course will provide you with a guide to what makes up a modern ecommerce tech stack, leading solutions, and how to fit tech solutions to your business needs.
10
Accounting integrations
This course will provide you with a guide to what makes up a modern ecommerce tech stack, leading solutions, and how to fit tech solutions to your business needs.
Dave Rekuc
VP of Marketing @ 4×400
I’ve been in eCommerce for 15 years and published and quoted about eCommerce in Martech, Entrepreneur, Forbes, and The New York Times, among other publications.
Dave is currently running the marketing team at 4×400, a holding company for direct-to-consumer brands. They acquire and grow small DTC businesses into seven and 8-figure businesses in a 1-3 year time frame.
Chris Out
For the hard skills, we use CXL to enable all our growth hackers and CRO people, who have different clients with different needs. Everybody can follow a tailored course for the stuff that they need to learn. The next thing we do, we create a learning plan per person, and we check in with people to see how fast are they learning. That learning plan is created based on their ambitions, what their clients need, and how they want to evolve.
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